The Real Struggle Amazon SellersFace

1. Many Amazon sellers don’t clearly know where their business stands. They’re unsure which stage they’re in, whether the growth matches their business age, or why sales are not improving even after consistent effort. They can’t identify what’s holding the business back or why performance is dropping over time.
2. Most sellers don’t understand what their current business stage means or why their growth is stuck or declining. They don’t know whether the root cause lies in business management, marketing execution, or Amazon platform or algorithm issues.
3. Many sellers don’t know how the Amazon algorithm works or how to align their strategies with it. They run ads blindly without knowing whether the campaign will succeed or fail.
4. A lot of sellers don’t know their actual customer. They target general audiences instead of understanding the specific problem their product solves and who truly needs it. They also miss how customers think, search, and buy within their category.
5. Most sellers don’t know the size or volume of their audience. They lack clarity on where their traffic is coming from, which sources perform best, and where customer opportunities exist within different targeting directions.
6. Many sellers don’t track their ad performance properly. They overlook traffic quality, audience type, audience volume, and the potential customer segments hidden within their targeting.
7. Sellers often don’t know their target audience well in terms of audience type, size, keyword relevance, or contextual connection to their product.
8. Many don’t know who their real competitors are. They can’t identify competition by product type, attributes, or business level. They don’t know who is winning, why they are winning, or how to reposition their own product strategically.
9. Most sellers don’t study the market closely. They miss important insights like seasonal demand, market shifts, niche opportunities, and trends. They also don’t know what drives customer decisions in their category, whether it is price, quality, or other key factors.
10. Many sellers rely only on ads and promotions without using deeper selling methods such as psychological, emotional, value-based, trust-based, story-driven, identity-based, or community-focused selling.
11. Sellers don’t know how to effectively reach, engage, and convert their real customers in a structured way.
12. Most sellers don’t analyze search terms to identify customer types, behaviors, and engagement patterns or understand how Amazon’s algorithm reacts to those searches.